At JNJY, LLC, we help law firms grow by making sure they’re seen in the right places online. That starts with something simple but powerful: keyword research. If your website isn’t showing up when potential clients search for legal help, you’re missing out on real opportunities. That’s where our team comes in.
Our approach to SEO strategy is all about precision. We don’t just guess which words to use. We use real data to find out what people are actually typing into Google when they need legal help in your area. Then, we turn that research into action, using those keywords to shape the content and structure of your website.
When your site is built around the right terms, it becomes easier to find, easier to trust, and more likely to turn visitors into clients.
What Is Keyword Research?
Keyword research is the process of finding the best words and phrases to use on your website so that people can find you through search engines. It sounds simple, but it’s one of the most important parts of any good SEO strategy.
Here’s how we do it:
- We research what your potential clients are searching for
- We find terms that match your services and location
- We look at what your competitors are ranking for
- We choose high-intent keywords that lead to real calls and cases
Once we have the data, we apply it to your site through optimized headers, content, meta descriptions, and more, all built to support your long-term legal SEO goals.
Why Keyword Strategy Matters for Law Firms
In the legal world, competition is tough. Lots of firms are trying to rank for the same basic terms, like “car accident lawyer” or “divorce attorney.” That’s why your SEO strategy needs to go deeper.
We help your firm target local keywords, like “personal injury lawyer in Kansas City” or “estate planning attorney in Raleigh.” These long-tail, location-specific phrases often have less competition and higher intent — meaning the person searching is more likely to hire a lawyer soon.
When done right, this kind of keyword research doesn’t just get you more clicks. It gets you better clicks from people who actually need your help.
Want to see how keyword targeting fits into your full strategy? Check out our services to learn more.
More Than Just Keywords
A great SEO strategy includes more than just picking the right keywords. At JNJY, LLC, we provide full support to make sure your site is technically sound, easy to read, and built to rank. Here’s what we include:
Competitor Keyword Analysis
We look at what other law firms in your area are ranking for, and where they’re falling short. This helps us find opportunities for your site to stand out.
Ongoing SEO Audits
Search engines change, and your site needs to keep up. We regularly check your site’s health, performance, and visibility to make sure it stays competitive.
On-Page Optimization
From headers and image tags to page titles and meta descriptions, we apply your keyword strategy across your entire site to make sure every page has a purpose.
Content Recommendations
We tell you what to write — or we write it for you. Our content strategy is built around the keywords we research, ensuring that every blog, page, and update supports your goals.
Everything we do is backed by data. No guesswork, no fluff, just a clear, targeted approach to legal SEO that helps you grow.
Built for Law Firms, Designed to Convert
We don’t just want you to rank. We want your site to convert. That’s why our keyword and SEO strategy is designed specifically for law firms. We know how your clients search, what kinds of terms they use, and what kind of content builds trust.
Whether you’re focused on personal injury, family law, criminal defense, or estate planning, we’ll build a strategy that reflects your services, your location, and your voice.
Our goal is simple: to help more people find you, trust you, and contact you.
Want to dive deeper into how keyword research and SEO strategy work together? Visit our services to get started.
Contact Us Today
Ready to make your website work harder for you? JNJY, LLC offers custom keyword research, ongoing audits, and expert SEO strategy built to help law firms grow. Our team does the heavy lifting to help you get the leads.
Contact our team today to start building a smarter, data-driven approach to legal SEO that connects you with the clients who are already searching.